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SEO Fundamentals [Download]
This is a Excellent Application on Learning SEO (Search Engine Optimization, Includes Video Training and Practice Exam. Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course.
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SEO MASTER Express PC [Download]
This product requires installation of Adobe AIR
The Best DIY Style On-Page SEO Tool for PC & Mac Users
SEO MASTER Express is On-Page SEO (Search Engine Optimization) software that analyzes your web page based on the latest search engine algorithms and gives you tuning advices to help your website appear higher in search results. By simply following the displayed advices to fix the internal factors (e.g. HTML source code and site structure, etc.), anyone can easily apply professional-level On-Page SEO measures to your web pages without relying on a specialist or outsourcing.
Easy to use! 3-Steps process for SEO tuning.
SEO MASTER Express is so fast and easy to use that you can perform a webpage analysis and optimize your page in just a few steps. The best part is that SEO MASTER Express provides you with recommendations and easy-to-follow instructions on how to improve your on-page SEO.
50+ elements checklist for SEO measures!
SEO MASTER Express analyzes and collects statistic data from the Googleâ€™s algorithm, and indicates the score of a web page based on the 50+ On-Page SEO elements that are relatively important to ranking results. Also, SEO MASTER Express displays detailed tuning advices for the areas that requires improvements. SEO MASTER Express is the only software in the market that allows you to perform over 50 measures that are effective to On-Page SEO in-house â€“ by you.
Always up-to-date with automatic updates!
Search Engine Algorithms are frequently updating. In order to support the changes in rankings due to the algorithm changes, SEO MASTER Express analyzes statistical data on daily basis. The information provided by books or seminors can be quickly obsolite. You can always maintain your website up-to-date by applying automatic updates when there is a major updates in algorithms.
Windows / Mac Compatible. Install SEO MASTER on two computers. You can install SEO MASTER on two computers. Install on both Windows and/or Mac, or mix & match for your personal use!
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SEO Step-by-Step - The Complete Beginner's Guide to Getting Traffic from Google
Have you ever wanted to boost your rankings in Google and other search engines but found it too complicated or confusing?You're not alone.
If you've tried search engine optimization (SEO) but failed to get the web traffic your content deserves, you know that learning SEO is confusing. There's lots of "advice" online but much of it is out of date, doesn't work or involves buying spammy software from the SEO equivalent of a snake oil salesman. Sometimes all three. .
SEO Step-by-Step is a true beginner's guide based on years of experience but bang up to date for 2014. The blueprint revealed in SEO Step-by-Step is a crucial part of how I've been making money online, full-time, since 2002.
In a series of easy-to-follow, plain English tutorials you'll learn how to:
...and find out which social network is more powerful than any other for SEO and boosting your traffic.
Clear explanations on every important aspect of SEO mean you can improve your Google rankings without any more more head-scratching or frustration!
Scroll up and Look Inside!
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SEO 2014 & Beyond: Search engine optimization will never be the same again!
If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.
Let's look at what happened.
On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.
On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.
The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).
On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and itâ€™s only going to get tougher.
In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin.
Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. Thatâ€™s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.
I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.
In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond.
Who am I?
If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
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Create an SEO Strategy that Endears You to Your Audience and the Search Engines
In the wake of the numerous Google updates on its search algorithms, many webmasters and website owners are now lost on the right Search Engine Optimization (SEO) strategy to work with in order to comply with the updates and rank top on the search engine ...
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SEO for startups in under 10 minutes
Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.
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Site Search â€“ A Must for Internet RetailingAuthor: jeffrey
Site Search â€“ A Must for Internet Retailing!
In order to increase sales, all e-commerce websites should have good content complemented with clear images. Â But to enhance the user experience and the conversion rates, a retail website needs more than just a visual appeal. Â A website should help customers find what they want easily. Â An effective site search is the solution to make navigation effortless and provide the customer theÂ easiestÂ and fastest way to find the products they want using their own language.
Visitors who are accustomed to using the highly-relevant search boxes in regular search engines, such as Google and Yahoo, find it extremely tiresome to navigate through e-commerce sites and find what they actually need or want. Â Most users that come to an e-commerce site directly look for the search box as soon as they enter a site. Â It is important that website owners consider installing an internal site-search on their website that is both effective, personalized to the customers search language and understanding of the search intent, concepts and semantics in order to provide the most relevant result.
If you are one of those website owners who have not yet installed a competent local site-search technology, then here are some reasons why you should do so.
Benefits for Customers
The internal site search option is a great tool if you believe in a customer-centric approach. Time is a precious commodity, and one of the main reasons why people resort to online shopping is to save time. If you have a website with a complex navigational structure, then it is bound to make them impatient and drive them away. In fact, according to several studies almost 80% of web users leave a site if the local site search option is poor. Â Remember, Google is only one click away!
So, if you want your customers to stay around, you need to invest in a competent site-search function. Â An efficient site search technology such as theÂ Celebros SalesPersonÂ will give them the most Â relevant and personalized results under 0.05 seconds, thereby delivering beyond satisfactory user experience to your customers and increasing your conversion rates by 200% or more!
Furthermore, site owners can offer their customer more ways to convert browsers into customers by using theÂ Cross-SellÂ feature, theÂ Gift FinderÂ (product finder),Â AutoCompleteÂ withÂ imagesÂ and top queried products based on your customers search.
Benefits for Site Owners
The internal site search is coveted by end-users for relevancy and ease, but the site owners also benefit greatly from this feature. Â The site search can not only boost your conversions and site revenues, but will also help create a brand reputation. Â You can also gather valuable marketing information about your customers. Â With the right analytical tools, you can get an insight on costumers' navigational behavior and intentions.
Once you get an idea about your customers' behavior, you can make adjustments to improve your site's usability and performance. You will also be able to track new keyword search trends and tweak your content accordingly. Â The site-search function also offers new product ideas. Â If customers search for a particular product that you don't offer, then you can even consider offering the same product.
On the whole, the internal site-search offers a lot more than just navigational capabilities. Â Website owners, looking for efficient site search services for their online shop, can rely onÂ Celebros.com, the leader in Site Search andÂ MerchandizingÂ and pioneer in search and conversion technologies.
No matter what e-commerce platform you use, Celebros is 100% platform friendly and can be easily implemented onto the platform of choice!
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