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SEO - Search Engine Optimization Training on 1 DVD, 8 Hours in 116 Video Lessons. Computer Software Video Tutorials.
Complete video based tutorial training for SEO - Search Engine Optimization. Lessons are presented in step-by-step videos with a total running time of 8 hours in 116 individual video lessons. Each instructor-guided title is presented in full motion video, with the instructor clearly demonstrating each lesson in the actual program being taught while providing a full narrative description of each step. Training comes with all sample Search Engine Optimization files used in the videos. As you follow along, you learn by doing, mastering the programs at your own pace. You are provided with a dynamic educational tool - an information rich resource you can refer to again and again. Sections include: About Search Engine Optimization, SEO Basics, Working on Your Site, Keywords, Links, Google Webmaster Tools, Google Analytics, Bing Webmaster Tools, SEO for Blogs, Free Tools, SEO Tips and Tricks Low Price - See More Details |
App.Cat Instant App Maker for Mac [Download]
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Future of SEO: Change, Convergence, Collaboration
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search. Although the ...
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Search Engine Optimization SEO Tutorial -- WebBizIdeaswww.webbizideas.com - Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization. View More Site Search Videos |
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SEO
å¦‚æžœä½ æ‹¥æœ‰ä¸€ä¸ªç½‘ç«™æˆ–ç‹¬ç«‹åšå®¢ï¼Œæˆ–è€…ä½ çš„å·¥ä½œå¤šå°‘å’Œäº’è”ç½‘æœ‰å…³ï¼Œé‚£ä½ ä¸€å®šè€³æ¿¡ç›®æŸ“å¤šå¤šå°‘å°‘å¯¹SEO(æœç´¢å¼•擎优化)有一定了解。本文将列举其ä¸20个SEO领域最常用的åè¯å’Œæ¦‚å¿µï¼Œå¦‚æžœä½ æ‰“ç®—ç†Ÿæ‚‰å’Œäº†è§£ä»–ä»¬è¯·ç»§ç»é˜…è¯»ã€‚å½“ç„¶ï¼Œå¦‚æžœä½ å·²ç»æ— æ‰€ä¸æ™“ï¼Œé‚£ä½ å¯ä»¥æƒå½“è¡¥ä¹ åŠŸè¯¾ï¼Œæˆ–å¯ä»¥ç›´æŽ¥å¿½ç•¥æœ¬æ–‡ã€‚ 1. æœç´¢å¼•擎è¥é”€ (SEM)   æœç´¢å¼•擎è¥é”€ï¼ˆSEM)英文全称为Search Engine Marketingï¼Œæ„æŒ‡é€šè¿‡æœç´¢å¼•擎进行æœåŠ¡å’Œäº§å“çš„è¥é”€ã€‚æœç´¢å¼•擎è¥é”€åˆä¸»è¦åˆ†ä¸ºä¸¤ç§ï¼šæœç´¢å¼•擎优化(SEO)和付费点击(PPC,Pay-Per-Click)。æœç´¢å¼•擎优化(SEO)指通过优化网站和页é¢å¹¶è®©å®ƒä»¬åœ¨æœç´¢ç»“果的页é¢ä¸å±•示,而付费点击(PPC)指通过è´ä¹°æœç´¢å¼•擎的点击将用户带到自己的网站。(通常)这些点击æ¥è‡ªæœç´¢ç»“果页é¢ä¸çš„“赞助商链接â€ï¼ˆè¯‘注:显然ä¸é€‚用于百度)。 2. åå‘链接(Backlink)   åå‘链接(Backlink)åˆç§°ä¸ºâ€œå›žæŒ‡é“¾æŽ¥â€â€œå…¥é“¾â€å’Œâ€œç®€æ˜“链接â€ï¼ŒæŒ‡ä»Žå…¶ä»–网站指å‘ä½ çš„ç½‘ç«™çš„ä¸€ä¸ªè¶…çº§é“¾æŽ¥ã€‚åå‘链接之所以对SEO异常é‡è¦ï¼Œæ˜¯å› 为它们直接影å“一个网页的页é¢ç‰çº§ï¼ˆPageRank),以åŠè¿™ä¸ªé¡µé¢åœ¨æœç´¢ç»“æžœä¸çš„æŽ’å。 3. 页é¢ç‰çº§ï¼ˆPageRank)   页é¢ç‰çº§ï¼ˆ PageRank) 是Goolgle用æ¥è¯„估一个页é¢ç›¸å¯¹äºŽå…¶ä»–页é¢çš„é‡è¦æ€§çš„ä¸€ä¸ªç®—æ³•è§„åˆ™ã€‚è¿™ä¸ªç®—æ³•è§„åˆ™æœ€åŸºæœ¬çš„æ„æ€å°±æ˜¯è¯´ï¼Œå¦‚æžœA页颿œ‰ä¸€ä¸ªé“¾æŽ¥æŒ‡å‘B页é¢ï¼Œé‚£å°±å¯ä»¥çœ‹ä½œæ˜¯A页é¢å¯¹B页é¢çš„一ç§ä¿¡ä»»æˆ–推è。所以,如果一个页é¢çš„åå‘é“¾æŽ¥è¶Šå¤šï¼Œå†æ ¹æ®è¿™äº›é“¾æŽ¥çš„ä»·å€¼åŠ æƒè¶Šé«˜ï¼Œé‚£æœç´¢å¼•擎就会判æ–è¿™æ ·çš„é¡µé¢æ›´ä¸ºé‡è¦ï¼Œé¡µé¢ç‰çº§ï¼ˆPageRank)也就越高。 4. 链接诱饵(饵链)(Linkbait)   链接诱饵(Linkbaitï¼‰ï¼Œé¡¾åæ€ä¹‰è¿™æ˜¯ä¸€ä¸ªç½‘ç«™æˆ–ä¸€ä¸ªåšå®¢ä¸Šä¸ºäº†å°½å¯èƒ½å¤šåœ°å¸å¼•åå‘链接(目的是æé«˜ç½‘站的PR值)而å˜åœ¨çš„一段内容。通常,这些åšä¸ºè¯±é¥µçš„内容为文å—内容,但也å¯ä»¥æ˜¯ä¸€æ®µè§†é¢‘ã€ä¸€å¼ 图片ã€ä¸€ä¸ªæµ‹éªŒæˆ–å…¶ä»–çš„çƒé—¨çš„内容。最ç»å…¸çš„è¯±é¥µå†…å®¹çš„ä¾‹åæ˜¯â€œå大(Top 10)â€ï¼Œå› ä¸ºè¿™æ ·çš„å†…å®¹åœ¨ä¸€äº›ç¤¾äº¤ç½‘ç«™å¾ˆå®¹æ˜“æµè¡Œèµ·æ¥æˆä¸ºçƒé—¨è¯é¢˜ï¼ˆè¯‘注:这个è¯é¢˜è²Œä¼¼å·²ç»è‡è¡—了)。 5. 互链车间或互链作åŠï¼ˆLink farm)   互链工厂或互链作åŠï¼ˆLink farm)是指很多网站(通常数é‡å¾ˆå¤§ï¼‰ä¸ºäº†æé«˜ç»„æˆä¸€ä¸ªç±»ä¼¼è½¦é—´æˆ–作åŠå¼çš„团体,通过彼æ¤çš„äº’ç›¸é“¾æŽ¥æ¥æé«˜å›¢ä½“æ¯ä¸€ä¸ªçš„网站的页é¢è¯„çº§çš„æ‰‹æ®µã€‚æ—©æœŸï¼Œè¿™ç§æ–¹æ³•å¾ˆæœ‰ç”¨ï¼Œä½†çŽ°åœ¨å·²ç»æˆä¸ºä¸€ç§ä¸è€»çš„作弊手段(并å¯èƒ½ä¼šæ”¶åˆ°æƒ©ç½šï¼‰ã€‚ 6. 锚文本(Anchor text)   锚文本(Anchor text)在åå‘é“¾æŽ¥ä¸æ˜¯æŒ‡ä¸€ä¸ªé¡µé¢ä¸å¯ç‚¹å‡»çš„æ–‡æœ¬ï¼Œè€Œå…¶ä¸çš„关键è¯å¯¹æœç´¢å¼•擎优化(SEOï¼‰æœ‰å¾ˆå¤§çš„å¸®åŠ©ï¼Œå› ä¸ºGoogle会将这些关键è¯å’Œä½ 的内容关è”èµ·æ¥ã€‚ 7. 链接属性-NoFollow   Nofollow是网站管ç†å‘˜ä½¿ç”¨çš„一个链接属性,其目的是告诉æœç´¢å¼•æ“Žä»–ä»¬å¹¶ä¸æ˜¯ä¸ºè¯¥é“¾æŽ¥æ‰€æŒ‡å‘的网站投票。这ç§é“¾æŽ¥ä¹Ÿå¯èƒ½æ˜¯ç½‘ç«™ç”¨æˆ·è‡ªå·±åˆ›é€ çš„å†…å®¹ï¼ˆæ¯”å¦‚åšå®¢è¯„论ä¸çš„链接),或者是一个付费交易的链接(比如广告或赞助商的链接)。当Google识别到这些åå‘链接的NoFollow属性åŽï¼ŒåŸºæœ¬å°±ä¸ä¼šåœ¨é¡µé¢è¯„级和æœç´¢ç»“果排å的算法ä¸å°†è¿™äº›é“¾æŽ¥çš„贡献计算在内了。 8. 链接修饰(Link Sculpting)   链接修饰(Link Sculpting)是指网站管ç†å‘˜å¯¹ç½‘站上其他网站的åå‘链接进行属性设置。比如,管ç†å‘˜ç»™é“¾æŽ¥æ·»åŠ Nofollow属性,这å¯ä»¥è®©ç®¡ç†å‘˜å†³å®šåˆ©ç”¨è‡ªå·±çš„网站为具体æŸä¸ªç½‘ç«™æé«˜é¡µé¢è¯„级,或者ä¸å¸®åЩ具体æŸä¸ªç½‘ç«™æé«˜ç½‘页评级。ä¸è¿‡ï¼ŒçŽ°åœ¨è¿™ç§åšæ³•çš„ä½œç”¨å·²ç»å¾®ä¹Žå…¶å¾®ï¼Œå› 为Googleå·²ç»å†³å®šè¦ç”¨è‡ªå·±çš„算法æ¥å†³å®šæ€Žä¹ˆå¤„ç†é“¾æŽ¥çš„Nofollow属性。 9. 页颿 ‡é¢˜ï¼ˆTitle Tag) ã€€ã€€é¡µé¢æ ‡é¢˜ï¼ˆTitle Tagï¼‰ï¼Œé¡¾åæ€ä¹‰æ˜¯æŒ‡ä¸€ä¸ªé¡µé¢çš„æ ‡é¢˜ä¸ï¼Œè¿™ä¹Ÿæ˜¯Googleæœç´¢ç®—æ³•ä¸æœ€é‡è¦çš„一个å‚考。ç†è®ºä¸Šï¼Œä½ çš„é¡µé¢æ ‡é¢˜è¦ç‹¬ä¸€æ— 二并尽å¯èƒ½å¤šåœ°åŒ…括页é¢å†…容ä¸çš„关键è¯ã€‚ä½ åœ¨æµè§ˆç½‘页时å¯ä»¥ä»Žæµè§ˆå™¨æœ€ä¸Šæ–¹çœ‹åˆ°ä¸€ä¸ªç½‘é¡µçš„æ ‡é¢˜ã€‚ 10. å…ƒæ ‡ç¾ï¼ˆMeta Tags) ã€€ã€€å…ƒæ ‡ç¾ï¼ˆMeta Tagsï¼‰å’Œé¡µé¢æ ‡é¢˜ä¸€èˆ¬ï¼Œä¸»è¦ç”¨äºŽä¸ºæœç´¢å¼•擎æä¾›æ›´å¤šå…³äºŽä½ 页é¢å†…容的信æ¯ã€‚å…ƒæ ‡ç¾ä½äºŽHTML代ç 的头部,还有就是对长眼ç›çš„访客是ä¸å¯è§çš„。 11. æœç´¢ç®—法(Search Algorithm)   Googleçš„æœç´¢ç®—法是为了给æ¯ä¸€æ¬¡æœç´¢è¯·æ±‚找到最为相关的网站和页é¢è€Œè®¾å®šã€‚这个算法考é‡çš„å› ç´ è¶…è¿‡200ç§ï¼ˆè°·æŒè‡ªç§°ï¼‰ï¼Œå…¶ä¸åŒ…括页é¢ç‰çº§ã€æ ‡é¢˜ã€å…ƒæ ‡ç¾ã€ç½‘站内容,以åŠåŸŸå的年龄ç‰ã€‚ 12. æœç´¢ç»“果页é¢ï¼ˆSERP)   æœç´¢ç»“果页é¢ï¼ˆSERP)的英文全称为Search Engine Results Page.åŸºæœ¬ä¸Šï¼Œè¿™å°±æ˜¯ä½ å¹³æ—¶åœ¨Google键入关键è¯å›žè½¦åŽçš„页é¢äº†ã€‚ä½ çš„ç½‘ç«™ä»Žè¿™ä¸ªé¡µé¢å¾—到的æµé‡å–å†³äºŽä½ çš„ç½‘ç«™åœ¨æœç´¢ç»“æžœä¸çš„æŽ’åç‰çº§ã€‚ 13. 沙盒(Sandbox)   Google除了所有网站的索引之外,还有一个å•ç‹¬çš„ç´¢å¼•æ²™ç›’ï¼Œé‚£é‡Œé¢æ˜¯æ–°è¿‘å‘çŽ°å’Œæ”¶å½•çš„ç½‘ç«™ã€‚å½“ä½ çš„ç½‘ç«™å˜åœ¨è¿™ä¸ªæ²™ç›’之䏿—¶ï¼Œå®ƒå°±ä¸ä¼šåœ¨ä¸€èˆ¬çš„æœç´¢ç»“æžœä¸å‡ºçŽ°ï¼Œè€Œåªæœ‰å½“Googleç¡®è®¤äº†ä½ çš„ç½‘ç«™æ˜¯åˆæ³•的,这æ‰ä¼šå°†å…¶ä»Žæ²™ç›’ä¸ç§»å‡ºè¿›å…¥æ‰€æœ‰ç½‘站的索引。 14. 关键è¯å¯†åº¦ï¼ˆKeyword Density)   如何判æ–一个特定页é¢çš„关键è¯å¯†åº¦ï¼Ÿä½ åªè¦å°†ä¸€ä¸ªå…³é”®è¯ä½¿ç”¨çš„æ¬¡æ•°é™¤ä»¥é¡µé¢çš„æ€»è¯æ•°å°±å¯ä»¥äº†ã€‚关键è¯å¯†åº¦è¿‡åŽ»æ˜¯æœç´¢å¼•擎优化ä¸éžå¸¸é‡è¦çš„ä¸€ä¸ªå› ç´ ï¼Œå› ä¸ºæ—©æœŸçš„æœç´¢ç®—法对æ¤å分看é‡ï¼Œä½†çŽ°åœ¨å·²ç»æ—¶è¿‡å¢ƒè¿äº†ã€‚ 15.关键è¯å †ç§¯ï¼ˆKeyword Stuffing) ã€€ã€€å› ä¸ºæ—©æœŸæœç´¢ç®—法对关键è¯å¯†åº¦éžå¸¸çœ‹é‡ï¼Œç«™é•¿ä»¬ä¾¿é€šè¿‡ä½¿ç”¨äººå·¥å †ç§¯å…³é”®è¯çš„æ‰‹æ³•æ¥ä½œå¼Šå’Œè’™éª—æœç´¢å¼•æ“Žã€‚è¿™ç§æ‰‹æ³•å°±å«åšå…³é”®è¯å †ç§¯ï¼Œå½“ç„¶çŽ°åœ¨å·²ç»æ²¡ç”¨äº†ï¼Œè€Œä¸”ä½ è¿˜å¯èƒ½ä¼šå› æ¤å—到惩罚。 16. 障眼法(Cloaking)   障眼法(Cloaking)是指利用代ç 在åŒä¸€ä¸ªé¡µé¢ä¸Šè®©æœºå™¨äººå’ŒçœŸäººçœ‹åˆ°ä¸ä¸€æ ·çš„内容。其目的是为了让页é¢é€šè¿‡å…³é”®è¯è€Œæå‡é¡µé¢è¯„级,而真æ£çš„目的是推销和出售å„ç§ä¸ç›¸å…³çš„äº§å“æˆ–æœåŠ¡ã€‚å½“ç„¶ï¼Œè¿™ä¹Ÿæ˜¯ä¸€ç§ä½œå¼Šçš„æ‰‹æ®µï¼Œæœ‰å¾ˆå¤§å¯èƒ½ä¼šå—到æœç´¢å¼•擎惩罚,甚至剔除。 17. 网络爬虫或网络蜘蛛(Web Crawler)   网络爬虫或网络蜘蛛(Web Crawler)也简称为爬虫或蜘蛛,代表æœç´¢å¼•擎在网路上进行æµè§ˆï¼Œç›®çš„æ˜¯å‘现新的链接和页é¢ï¼Œè¿™æ˜¯è¿›è¡Œç´¢å¼•的第一个环节。 18. å¤åˆ¶å†…容(Duplicate Content)  å¤åˆ¶å†…容(Duplicate Content)也å«â€œé‡å¤å†…容â€ï¼Œé€šå¸¸æ˜¯æŒ‡ä¸€ä¸ªé¡µé¢åœ¨å¼•用了站内或站外的大段实质内容,或者是å˜åœ¨å®Œå…¨ç›¸åŒå’Œæžå…¶ç›¸ä¼¼çš„æƒ…况,而这也是一个网站应该尽é‡é¿å…å‘生的情况,å¦åˆ™å¾ˆå®¹æ˜“è®©ä½ çš„ç½‘ç«™å—到惩罚。   19. æ ‡å‡†é“¾æŽ¥ï¼ˆCanonical URL) ã€€ã€€æ ‡å‡†é“¾æŽ¥ï¼ˆCanonical URL)是指一个网页的链接è¦ç¬¦åˆè§„èŒƒå’Œæ ‡å‡†ã€‚   20. 机器人å议(Robots.txt)   机器人å议(Robots.txt)ä¸è¿‡æ˜¯ä¸€ä¸ªTXT文本文件,å˜åœ¨äºŽä½ åŸŸåæ ¹ç›®å½•之下,作用是将网站的目录结构信æ¯å‘Šè¯‰çˆ¬è™«å’Œèœ˜è››ï¼Œå¹¶é™åˆ¶å…¶å¯¹ç‰¹å®šæ–‡ä»¶å¤¹å’Œå†…容的访问,或者是完全将它们关在门外。 英文链接:20 SEO Terms You Should Know See More Site Search Pictures |
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Site Search – A Must for Internet RetailingAuthor: jeffreySite Search – A Must for Internet Retailing! In order to increase sales, all e-commerce websites should have good content complemented with clear images.  But to enhance the user experience and the conversion rates, a retail website needs more than just a visual appeal.  A website should help customers find what they want easily.  An effective site search is the solution to make navigation effortless and provide the customer the easiest and fastest way to find the products they want using their own language. Visitors who are accustomed to using the highly-relevant search boxes in regular search engines, such as Google and Yahoo, find it extremely tiresome to navigate through e-commerce sites and find what they actually need or want.  Most users that come to an e-commerce site directly look for the search box as soon as they enter a site.  It is important that website owners consider installing an internal site-search on their website that is both effective, personalized to the customers search language and understanding of the search intent, concepts and semantics in order to provide the most relevant result. If you are one of those website owners who have not yet installed a competent local site-search technology, then here are some reasons why you should do so. Benefits for Customers The internal site search option is a great tool if you believe in a customer-centric approach. Time is a precious commodity, and one of the main reasons why people resort to online shopping is to save time. If you have a website with a complex navigational structure, then it is bound to make them impatient and drive them away. In fact, according to several studies almost 80% of web users leave a site if the local site search option is poor.  Remember, Google is only one click away! So, if you want your customers to stay around, you need to invest in a competent site-search function.  An efficient site search technology such as the Celebros SalesPerson will give them the most  relevant and personalized results under 0.05 seconds, thereby delivering beyond satisfactory user experience to your customers and increasing your conversion rates by 200% or more! Furthermore, site owners can offer their customer more ways to convert browsers into customers by using the Cross-Sell feature, the Gift Finder (product finder), AutoComplete with images and top queried products based on your customers search. Benefits for Site Owners The internal site search is coveted by end-users for relevancy and ease, but the site owners also benefit greatly from this feature.  The site search can not only boost your conversions and site revenues, but will also help create a brand reputation.  You can also gather valuable marketing information about your customers.  With the right analytical tools, you can get an insight on costumers' navigational behavior and intentions. Once you get an idea about your customers' behavior, you can make adjustments to improve your site's usability and performance. You will also be able to track new keyword search trends and tweak your content accordingly.  The site-search function also offers new product ideas.  If customers search for a particular product that you don't offer, then you can even consider offering the same product. On the whole, the internal site-search offers a lot more than just navigational capabilities.  Website owners, looking for efficient site search services for their online shop, can rely on Celebros.com, the leader in Site Search and Merchandizing and pioneer in search and conversion technologies. No matter what e-commerce platform you use, Celebros is 100% platform friendly and can be easily implemented onto the platform of choice! Read More Site Search Articles |
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