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SEO - Search Engine Optimization Training on 1 DVD, 8 Hours in 116 Video Lessons. Computer Software Video Tutorials.

• Over 8 hours of Video Based Training on 1 DVD-ROM
• 116 individual video lessons, with all working files
• For Windows 98, ME, 2000, XP, XP Pro, Vista, Windows 7
• Each set comes shrink wrapped in its own DVD-style retail case
• Note: These are Computer DVD-ROMs and will not work in a TV style DVD player

Complete video based tutorial training for SEO - Search Engine Optimization. Lessons are presented in step-by-step videos with a total running time of 8 hours in 116 individual video lessons. Each instructor-guided title is presented in full motion video, with the instructor clearly demonstrating each lesson in the actual program being taught while providing a full narrative description of each step. Training comes with all sample Search Engine Optimization files used in the videos. As you follow along, you learn by doing, mastering the programs at your own pace. You are provided with a dynamic educational tool - an information rich resource you can refer to again and again. Sections include: About Search Engine Optimization, SEO Basics, Working on Your Site, Keywords, Links, Google Webmaster Tools, Google Analytics, Bing Webmaster Tools, SEO for Blogs, Free Tools, SEO Tips and Tricks

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Expression Studio 4 Web Professional

• Expression Studio 4 Web Professional combines Expression Web 4, Expression Encoder 4, and Expression Design 4
• Sophisticated tools give you precise control over layout and formatting
• Supports both standard and HD video encoding with easy-to-use presets, or set your own encoding options
• Imports and exports a wide variety of standard file formats, including PSD, XAML, and PNG
• Professional code editor makes your editing and debugging quicker and easier

Microsoft Expression Web 4 gives you the tools you need to produce high-quality, standards-based Web sites: built-in support for today’s Web standards, sophisticated CSS design capabilities, and visual diagnostic tools. Whether you work with PHP, HTML/XHTML, CSS, JavaScript, ASP.NET or ASP.NET AJAX, Expression Web makes it faster and easier to create and maintain exceptional Web sites.

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SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine

Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

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Search Engine Optimization: Do It Yourself - The Definitive Do It Yourself Guide to SEO

*Nominated for the 2012 Best Business Book Awards by Small Business Trends

“The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.”

Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites. In this book, he not only shares his knowledge, but also the wisdom he's gained from dealing with the quirks and changes within the search engines over time. After reading this book, you will understand SEO and search engines in a brand new light. The knowledge that this author presents is as easy to understand as it is informative and surprisingly fun to read. Through this incredibly accessible guide, Christopher Nelson has succeeded in transferring his knowledge (and wisdom) of search engine optimizing to the reader.

The only SEO guide you’ll ever need is right here. In short, it will help you to understand everything you need to know about SEO.

WHAT'S IN THE BOOK:

• The most effective information on how to get started immediately.

• Access to an interactive FAQ on the web that allows you to ask questions and get answers directly from the author.

• Simple explanations of how the search engines *actually* work.

• Images, links, and screen shots to help you know exactly what to look for.

• Complete and thorough explanations of the Top Three SEO Concepts.

• Walks you through the most helpful optimizations for your website.

• Get the most from even the "least important" tactics of SEO.

• SEO Cheat Sheet for quick, simple references on how and what to optimize.

• Personal tips from the author throughout the entire guide.

• Plus lots more!

After reading this eBook, you’ll never again have to worry about SEO; what to know, how to do it, or what to do next.

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Seo for E-commerce- Good selection for website promotion

E-commerce seo encompass significant excellence inside promotion strategy. It provides unremitting traffic for the industrial internet pages. Seo operations are going to be general for reinforcing the website traffic in search engine optimization.

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Search Engine Optimization SEO Tutorial -- WebBizIdeas

www.webbizideas.com - Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

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SEO

如果你拥有一个网站或独立博客，或者你的工作多少和互联网有关，那你一定耳濡目染多多少少对SEO（搜索引擎优化）有一定了解。本文将列举其中20个SEO领域最常用的名词和概念，如果你打算熟悉和了解他们请继续阅读。当然，如果你已经无所不晓，那你可以权当补习功课，或可以直接忽略本文。 1. 搜索引擎营销 （SEM） 　　搜索引擎营销（SEM）英文全称为Search Engine Marketing，意指通过搜索引擎进行服务和产品的营销。搜索引擎营销又主要分为两种：搜索引擎优化（SEO）和付费点击（PPC，Pay-Per-Click）。搜索引擎优化（SEO）指通过优化网站和页面并让它们在搜索结果的页面中展示，而付费点击（PPC）指通过购买搜索引擎的点击将用户带到自己的网站。（通常）这些点击来自搜索结果页面中的“赞助商链接”（译注：显然不适用于百度）。 2. 反向链接（Backlink） 　　反向链接（Backlink）又称为“回指链接”“入链”和“简易链接”，指从其他网站指向你的网站的一个超级链接。反向链接之所以对SEO异常重要，是因为它们直接影响一个网页的页面等级（PageRank），以及这个页面在搜索结果中的排名。 3. 页面等级（PageRank） 　　页面等级（ PageRank） 是Goolgle用来评估一个页面相对于其他页面的重要性的一个算法规则。这个算法规则最基本的意思就是说，如果A页面有一个链接指向B页面，那就可以看作是A页面对B页面的一种信任或推荐。所以，如果一个页面的反向链接越多，再根据这些链接的价值加权越高，那搜索引擎就会判断这样的页面更为重要，页面等级（PageRank）也就越高。 4. 链接诱饵（饵链）（Linkbait） 　　链接诱饵（Linkbait），顾名思义这是一个网站或一个博客上为了尽可能多地吸引反向链接（目的是提高网站的PR值）而存在的一段内容。通常，这些做为诱饵的内容为文字内容，但也可以是一段视频、一张图片、一个测验或其他的热门的内容。最经典的诱饵内容的例子是“十大（Top 10）”，因为这样的内容在一些社交网站很容易流行起来成为热门话题（译注：这个话题貌似已经臭街了）。 5. 互链车间或互链作坊（Link farm） 　　互链工厂或互链作坊（Link farm）是指很多网站（通常数量很大）为了提高组成一个类似车间或作坊式的团体，通过彼此的互相链接来提高团体每一个的网站的页面评级的手段。早期，这种方法很有用，但现在已经成为一种不耻的作弊手段（并可能会收到惩罚）。 6. 锚文本（Anchor text） 　　锚文本（Anchor text）在反向链接中是指一个页面中可点击的文本，而其中的关键词对搜索引擎优化（SEO）有很大的帮助，因为Google会将这些关键词和你的内容关联起来。 7. 链接属性-NoFollow 　　Nofollow是网站管理员使用的一个链接属性，其目的是告诉搜索引擎他们并不是为该链接所指向的网站投票。这种链接也可能是网站用户自己创造的内容（比如博客评论中的链接），或者是一个付费交易的链接（比如广告或赞助商的链接）。当Google识别到这些反向链接的NoFollow属性后，基本就不会在页面评级和搜索结果排名的算法中将这些链接的贡献计算在内了。 8. 链接修饰（Link Sculpting） 　　链接修饰（Link Sculpting）是指网站管理员对网站上其他网站的反向链接进行属性设置。比如，管理员给链接添加Nofollow属性，这可以让管理员决定利用自己的网站为具体某个网站提高页面评级，或者不帮助具体某个网站提高网页评级。不过，现在这种做法的作用已经微乎其微，因为Google已经决定要用自己的算法来决定怎么处理链接的Nofollow属性。 9. 页面标题（Title Tag） 　　页面标题（Title Tag），顾名思义是指一个页面的标题中，这也是Google搜索算法中最重要的一个参考。理论上，你的页面标题要独一无二并尽可能多地包括页面内容中的关键词。你在浏览网页时可以从浏览器最上方看到一个网页的标题。 10. 元标签（Meta Tags） 　　元标签（Meta Tags）和页面标题一般，主要用于为搜索引擎提供更多关于你页面内容的信息。元标签位于HTML代码的头部，还有就是对长眼睛的访客是不可见的。 11. 搜索算法（Search Algorithm） 　　Google的搜索算法是为了给每一次搜索请求找到最为相关的网站和页面而设定。这个算法考量的因素超过200种（谷歌自称），其中包括页面等级、标题、元标签、网站内容，以及域名的年龄等。 12. 搜索结果页面（SERP） 　　搜索结果页面（SERP）的英文全称为Search Engine Results Page.基本上，这就是你平时在Google键入关键词回车后的页面了。你的网站从这个页面得到的流量取决于你的网站在搜索结果中的排名等级。 13. 沙盒（Sandbox） 　　Google除了所有网站的索引之外，还有一个单独的索引沙盒，那里面是新近发现和收录的网站。当你的网站存在这个沙盒之中时，它就不会在一般的搜索结果中出现，而只有当Google确认了你的网站是合法的，这才会将其从沙盒中移出进入所有网站的索引。 14. 关键词密度（Keyword Density） 　　如何判断一个特定页面的关键词密度？你只要将一个关键词使用的次数除以页面的总词数就可以了。关键词密度过去是搜索引擎优化中非常重要的一个因素，因为早期的搜索算法对此十分看重，但现在已经时过境迁了。 15.关键词堆积（Keyword Stuffing） 　　因为早期搜索算法对关键词密度非常看重，站长们便通过使用人工堆积关键词的手法来作弊和蒙骗搜索引擎。这种手法就叫做关键词堆积，当然现在已经没用了，而且你还可能会因此受到惩罚。 16. 障眼法（Cloaking） 　　障眼法（Cloaking）是指利用代码在同一个页面上让机器人和真人看到不一样的内容。其目的是为了让页面通过关键词而提升页面评级，而真正的目的是推销和出售各种不相关的产品或服务。当然，这也是一种作弊的手段，有很大可能会受到搜索引擎惩罚，甚至剔除。 17. 网络爬虫或网络蜘蛛（Web Crawler） 　　网络爬虫或网络蜘蛛（Web Crawler）也简称为爬虫或蜘蛛，代表搜索引擎在网路上进行浏览，目的是发现新的链接和页面，这是进行索引的第一个环节。 18. 复制内容（Duplicate Content） 　复制内容（Duplicate Content）也叫“重复内容”，通常是指一个页面在引用了站内或站外的大段实质内容，或者是存在完全相同和极其相似的情况，而这也是一个网站应该尽量避免发生的情况，否则很容易让你的网站受到惩罚。 　　19. 标准链接（Canonical URL） 　　标准链接（Canonical URL）是指一个网页的链接要符合规范和标准。 　　20. 机器人协议（Robots.txt） 　　机器人协议（Robots.txt）不过是一个TXT文本文件，存在于你域名根目录之下，作用是将网站的目录结构信息告诉爬虫和蜘蛛，并限制其对特定文件夹和内容的访问，或者是完全将它们关在门外。 英文链接：20 SEO Terms You Should Know

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Site Search – A Must for Internet Retailing

Site Search – A Must for Internet Retailing!

In order to increase sales, all e-commerce websites should have good content complemented with clear images.  But to enhance the user experience and the conversion rates, a retail website needs more than just a visual appeal.  A website should help customers find what they want easily.  An effective site search is the solution to make navigation effortless and provide the customer the easiest and fastest way to find the products they want using their own language.

Visitors who are accustomed to using the highly-relevant search boxes in regular search engines, such as Google and Yahoo, find it extremely tiresome to navigate through e-commerce sites and find what they actually need or want.  Most users that come to an e-commerce site directly look for the search box as soon as they enter a site.  It is important that website owners consider installing an internal site-search on their website that is both effective, personalized to the customers search language and understanding of the search intent, concepts and semantics in order to provide the most relevant result.

If you are one of those website owners who have not yet installed a competent local site-search technology, then here are some reasons why you should do so.

Benefits for Customers

The internal site search option is a great tool if you believe in a customer-centric approach. Time is a precious commodity, and one of the main reasons why people resort to online shopping is to save time. If you have a website with a complex navigational structure, then it is bound to make them impatient and drive them away. In fact, according to several studies almost 80% of web users leave a site if the local site search option is poor.  Remember, Google is only one click away!

So, if you want your customers to stay around, you need to invest in a competent site-search function.  An efficient site search technology such as the Celebros SalesPerson will give them the most  relevant and personalized results under 0.05 seconds, thereby delivering beyond satisfactory user experience to your customers and increasing your conversion rates by 200% or more!

Furthermore, site owners can offer their customer more ways to convert browsers into customers by using the Cross-Sell feature, the Gift Finder (product finder), AutoComplete with images and top queried products based on your customers search.

Benefits for Site Owners

The internal site search is coveted by end-users for relevancy and ease, but the site owners also benefit greatly from this feature.  The site search can not only boost your conversions and site revenues, but will also help create a brand reputation.  You can also gather valuable marketing information about your customers.  With the right analytical tools, you can get an insight on costumers' navigational behavior and intentions.

Once you get an idea about your customers' behavior, you can make adjustments to improve your site's usability and performance. You will also be able to track new keyword search trends and tweak your content accordingly.  The site-search function also offers new product ideas.  If customers search for a particular product that you don't offer, then you can even consider offering the same product.

On the whole, the internal site-search offers a lot more than just navigational capabilities.  Website owners, looking for efficient site search services for their online shop, can rely on Celebros.com, the leader in Site Search and Merchandizing and pioneer in search and conversion technologies.

No matter what e-commerce platform you use, Celebros is 100% platform friendly and can be easily implemented onto the platform of choice!

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